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In this article, we'll unveil a 3-step strategy tailored for B2B SMB owners like you who are seeking to break through the silence and turn prospects into engaged leads through meaningful conversations.
✔ Step 1: Engage with Comments
Engage with prospects using Engage AI and build rapport.
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Check your prospect’s profile for comments they’ve made on other people’s posts. Engage with them by responding thoughtfully to their comment.
✔ Step 2: Get Their Attention
How can you tell if you’ve captured your prospects' interest and motivated them to learn more about you and your business?
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But here's the thing: this approach requires time, effort, and finesse. It's not enough to simply blast out generic messages and hope for the best.
✔ Step 3 (Inbound): Create a Lead Magnet and Make an Irresistible Offer
Think of the inbound strategy as your LinkedIn profile's secret sauce. It's all about enticing prospects to come to you, rather than chasing after them.
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What will keep them scrolling, engaged, and ultimately, visiting your website? Above all, how can you guide them toward discovering more about the products and services you provide?
📃 Quick Checklist
Do you…
Have a short, eye-catching, and easily digestible headline?
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Your headline is the first thing your prospects see
It should speak directly to your prospects' needs and interest
It should make them want to learn more about you and your business
Discover more on how to create an amazing LinkedIn profile here
Have a lead magnet in your LinkedIn Featured section?
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The Featured section on your LinkedIn profile is prime real estate for showcasing your lead magnet. And the key to an effective lead magnet?
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Ask for their email address. This allows you to include them in your email marketing campaign, ensuring continued interaction and potential conversions.
Have a Custom Button in your profile?
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Don't underestimate the power of a well-placed call-to-action!
Turn on creator mode to add a custom button to your LinkedIn bio
Click View Profile and click the Edit Intro icon
Select the edit custom button in your introduction section
Use this custom button and link to increase visibility for your website, content, upcoming event, and lead magnet
✔ Step 3 (Outbound): Proactive Personal Outreach
Feeling a bit more proactive?
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When you first reach out to them in the LinkedIn inbox, consider these tips:
Continue the Conversation
Start by picking up where the conversation left off on the public post
Whether it's a shared interest, a common challenge, or an insightful comment, use it as a springboard to further engage with your prospect
Show genuine interest in their work, opinions, or recent achievements
Avoid jumping into scheduling a call, inviting them to attend your webinar, bombarding them with sales pitches
Continue to Offer Value Through Various Initiatives
After your initial outreach, continue to keep the dialogue alive over time
Keep conversations casual and natural, just like you would at a networking event
Reference another recent post, article, webinar, or achievement of the prospect
Share an event or news article you’ve come across that would be relevant to them
Connect on their level. Dive into their interests, whether professional or personal. Ask yourself, “What can I do to make their lives easier or better?"
Respect your prospect's time and boundaries — after every touchpoint, make sure to wait a few days before reaching out again
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